Wednesday, December 18, 2019

The University s Policy On Plagiarism - 2638 Words

Introduction In modern times, wearable technology is one of the biggest trends. Ranging from the google glass to a wrist mounted phone, 2014 has seen a wide variety of wearable technology emerge at all the top rated technology shows. I declare that this is my own work and that any material I have referred to has been accurately and consistently referenced. I have read the University’s policy on plagiarism and understand the definition of plagiarism as given in the course handbook. If it is shown that material has been plagiarised, or I have otherwise attempted to obtain an unfair advantage for myself or others, I understand that I may face sanctions in accordance with the policies and procedures of the University. A mark of zero may†¦show more content†¦The project was abandoned after the wearing lost more than $4,000 in blackjack. The next breakthrough in wearable technology came at the end of 1975 when Pulsar released the calculator watch, a digital watch with a built in calculator (as the name suggests). Several other brands of calculator watch came about through the 80 s, one of the most popular was the Casio Databank which had a lot more features than just the calculator, with this device you could also store information such as phone numbers, appointments and addresses. In 1981 Steve Mann put together a wearable computer to control photographic equipment, he called this the EyeTap. The premise behind this was for the wearer to be able to record what he was seeing as well as place an overlay for more information, in gaming terms this will give the user a HUD (Heads Up Display). The design of the EyeTap has been updated over the years and features such as WiFi have been added to allow the user to have internet access when using the device, Mann also used the device to record and upload footage of his daily life through his eyes, this was known as â€Å"lifelogging†. In 1987 the first digital hearing aid was released to the public, although it was large and had a poor battery it did bring about competition for other company’s to improve on the design. In 1989 the new design (behind the ear) hearing aid was launched and this is the design used in modern day hearing aids. The next line of wearable technology

Tuesday, December 10, 2019

Julius Caesar Essay Paper Example For Students

Julius Caesar Essay Paper Julius Caesar In Shakespeares Julius Caesar, Decius Brutus and Mark Antony, both Roman Senators, eulogize Julius Caesar, each using a different technique and approach. Brutus, in a somewhat arrogant, to the point, eulogy, attempts to sway the people. He justifies conspiring against Caesar by stating that Caesars ambition would have hurt Rome. However, in Antonys eulogy, he focuses on Caesars positive traits, and cunningly disproves Brutus justification for killing Caesar. The fickle Romans waver between leaders, responding emotionally, rather than intellectually, to the orators. Brutus seeks to explain why he conspired against Caesar. He begins his speech with Romans, countrymen , appealing to their consciousness as citizens of Rome, who, he later says, will benefit as freeman with Caesars death. This shows that Brutus knows how to lure the crowd, appealing to their better judgement as Romans. He declares that he is an honorable man, and tells them that he will let them judge the validity of his claims. That is, he will allow the truth to speak for itself. This encourages the crowd to believe him, as an honorable man. He says that he wants them to know the facts; Censure me in your wisdom, and awake your senses that you may the better judge. Sharing information with the people is flattering and it almost guarantees acceptance. He gets their sympathy by saying that he loved Caesar, daring the people to find anyone who loved Caesar more. Brutus declares that he never wronged Caesar, that he cried for Caesars love, was happy for his greatness, honored him for h is courage, but had to kill him because of Caesars ambition. He says that the reason for killing Caesar was his great love for Rome. He justifies his actions by saying that he loved Caesar but, Not that I loved Caesar less, but that I loved Rome more. He then asks rhetorically if the people would want to live their lives as slaves under Caesars rule or would they prefer to live as freemen with Caesar dead. To anyone insulted by his speech he wonders if, as Romans who love their freedom, they could be offended or reject what he, Brutus, says. He poses the question, Who is here so base that would be a bondman? He stresses the point, repeating the line, If any, speak, for him have I offended. I pause for a reply., allows them to respond to his rhetorical questions, giving them an even greater sense that he cares about them and their opinions. They can only respond, None, Brutus, none. That is, none are offended, they do not disagree or argue with his words or his actions. Mark Antonys eulogy utilizes a different approach. He starts out by addressing the crowd as Friends because he wants to come to them as a friend rather than a ruler trying to gain power. He then says, I come to bury Caesar, not to praise him., thus he can ease in praises of Caesar without the crowd stopping him. He sounds very sincere when he says, The noble Brutus hath told you Caesar was ambitious. For Brutus is an honorable man. He repeats that statement three more times becoming increasingly sarcastic, saying finally, Yet Brutus says he was ambitious, and sure he was an honorable man. Since the people responded positively to Brutus speech, Antony could not insult Brutus honesty in a direct manner. Yet, Antony disproves Caesars ambition with three examples. One is when he gave the ransom of captives to the public treasury and not his own, another when he cried with the poor people, and finally when he refused the kingship that Antony offered him, three times. Anyone who was ambitious would n ever have done any such things. Antony says, I speak not to disprove what Brutus spoke. , but that is exactly what he does. Antony is using a dramatic effect on the people, first by entering on the stage with the body of Caesar, and at the end stating that his heart is still with the body of Caesar, ending his speech weeping. In justifying Caesar and disproving Brutus, the people see Antony as a potential successor to Caesar. They are swayed to him by his dramatics, his underhanded way of making a point, his repetition, and compelling proof of Caesars concern. He is able to get the people to question the rightness of killing Caesar. He has planted doubt in the peoples minds, in all areas except that he, Antony, is, poor soul, an honorable. .u2b47ed0e33d698064ad0b184869e28d7 , .u2b47ed0e33d698064ad0b184869e28d7 .postImageUrl , .u2b47ed0e33d698064ad0b184869e28d7 .centered-text-area { min-height: 80px; position: relative; } .u2b47ed0e33d698064ad0b184869e28d7 , .u2b47ed0e33d698064ad0b184869e28d7:hover , .u2b47ed0e33d698064ad0b184869e28d7:visited , .u2b47ed0e33d698064ad0b184869e28d7:active { border:0!important; } .u2b47ed0e33d698064ad0b184869e28d7 .clearfix:after { content: ""; display: table; clear: both; } .u2b47ed0e33d698064ad0b184869e28d7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2b47ed0e33d698064ad0b184869e28d7:active , .u2b47ed0e33d698064ad0b184869e28d7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2b47ed0e33d698064ad0b184869e28d7 .centered-text-area { width: 100%; position: relative ; } .u2b47ed0e33d698064ad0b184869e28d7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2b47ed0e33d698064ad0b184869e28d7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2b47ed0e33d698064ad0b184869e28d7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2b47ed0e33d698064ad0b184869e28d7:hover .ctaButton { background-color: #34495E!important; } .u2b47ed0e33d698064ad0b184869e28d7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2b47ed0e33d698064ad0b184869e28d7 .u2b47ed0e33d698064ad0b184869e28d7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2b47ed0e33d698064ad0b184869e28d7:after { content: ""; display: block; clear: both; } READ: Pearl Harbor Essay The difference between the eulogies shows us the importance of style of speech. Both try to appeal to the people, and both use repetition, but Brutus takes a defensive approach, leaving the people to their own conclusions. However, Antony takes a prosecuting approach against Brutus, so sneaky that it is almost subliminal. Furthermore, Antonys examples give him an advantage over Brutus because he backs up statements while Brutus leaves his statements more open-ended. The people seem to find it easier to accept Antony, an emotional and sincere speaker, than Brutus who appears arrogant and forceful.

Tuesday, December 3, 2019

Palamon and Arcite Essay Example

Palamon and Arcite Paper Duke Theseus of Athens wins the country of the Amazons and marries Queen Hippolyta, taking her and her beautiful sister Emelye back to Athens. To his amazement, he sees women wailing, but not because of his return. These women have lost their husbands during the siege of Thebes, and Thebes cruel tyrant Creon refuses to bury the bodies. Theseus immediately vows revenge and rides to Thebes, where he vanquishes Creon and returns their husbands bones to the women. In a pile of bodies, pillagers find the young royal Theban knights Palamon and Arcite, who are cousins. They are still alive. Theseus sends them to Athens to be imprisoned for life, and returns home. Locked in a tower, Palamon one May morning sees Emelye walking in the garden, and falls instantly and madly in love with her. As he explains his love to Arcite, his cousin also spies Emelye and he too is captured by her beauty. immediately the cousins, who have been as close as brothers since birth, become sworn enemies over the love of Emelye. Another duke, Perotheus, arrives in Athens to visit Duke Theseus. Perotheus also knows Arcite well, and when he hears the knight is Theseus prisoner, he begs for Arcites release. We will write a custom essay sample on Palamon and Arcite specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Palamon and Arcite specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Palamon and Arcite specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Theseus agrees on condition that Arcite never be seen in any of Theseus lands, on pain of death. So Arcite returns to Thebes, heartbroken that he can never again see Emelye. At least Palamon, locked in the tower, can look at her, he moans. Meanwhile Palamon sighs that he is wretched, but lucky Arcite can gather an army in Thebes and return to conquer Athens to win the lady. Finally Arcite cant stand it anymore and risks returning to Athens to see Emelye. He is so pale and thin from lovesickness that hes unrecognizable, so he is able to become a page at Theseus court, still worshipping Emelye from afar. One morning Arcite is walking in a grove, exclaiming how unfair it is that he cant even disclose his identity. What he doesnt know is that Palamon has escaped from prison and is overhearing every word from behind a bush. He leaps out and vows to kill Arcite for loving Emelye. The two agree to meet the next day and fight to the death, but when they do, Theseus, Queen Hippolyta, and Emelye happen along and see the battle. Palamon tells Theseus the whole story, declares his and Arcites love for Emelye, and admits they both should die for disobeying him. Theseus has pity and declares a tournament joust instead. Each knight may enlist one hundred other knights and whoever wins the battle shall have Emelye. Palamon prays to Venus, goddess and planet of love. Arcite prays to Mars, god of war. In the heavens, Saturn promises Venus that her favorite, Palamon, shall win. Palamon is captured in the tournament, and Arcite wins. But as Arcite comes forward to accept Emelye, Saturn shakes the ground so that Arcites horse falls and kills him. As he dies, Arcite asks Emelye to have pity on Palamon if she ever marries. Years pass, and when mourning for Arcite is over, Theseus declares that the world must go on. He orders Emelye and Palamon to be married, since Palamon has suffered so long for her love. With this happy event, the tale ends. THESEUS, the wise duke, is firm but fair. We have a picture of him as the strong conqueror, but also as the figure who, like God, dispenses justice along with mercy. For this reason, some have seen Theseus as the major character in the Knights Tale. He personifies the idea of just and reasonable leadership. Its no accident that he rules Athens, the ancient center of learning and reason. He conquers the Amazon nation because it is fitting that a man should be the higher power over women. (This is according to the ideal of knighthood, not necessarily Chaucers own view. As we shall see, Chaucer pokes fun at some of the courtly conventions even though he greatly admires the Narrator-Knights behavior. ) Theseus is the representative of order, throughout the tale making a great show of ceremonies and gamessuch as the joust and the hunting of the hartthat are played by ordered rules. ARCITE believes that Theseus is not really his mortal enemy, nor is his cousin Palamon. But Arcite is the favorite of Mars, the god of war, so he does not listen to reason. Instead he follows his own willingness, which first leads him to go against his cousin, then against his own good fortune. Imagine having your life savedtwice, no lessand cursing your luck because you are set free rather than put to death. We are meant to see Arcite as a man foolish in his willfulness. He is blind to his good fortune: he even complains about men who bemoan fortunes twists, which is exactly what hes doing. Because of Mars he wins the joust, but he does not realize that fortune is changeable. Only at his death does he begin to see reason and ends the grudge hes been holding for so long against Palamon. Does PALAMON get the lady Emelye because hes the better, more valiant knight? He certainly is valiant in the joustit takes twenty men to capture himand he is the one who tells Theseus the truth about Arcites identity and their shared love for Emelye. But where Arcite is overly willful, Palamon refuses to put any stock at all in peoples ability to change their situations. He languishes in jail, believing that man is bounden to Gods observaunce. While some readers think that both men are ideal knights from a popular romance, others think Chaucer intended irony in their descriptions, and that indeed neither one of them is worthy of the lady. Or you might think that both are equally worthy, since each has his faults and blind spots yet sincerely upholds what he thinks is right. What about EMELYE, the object of affection in all this? For its hard to see her as much more than an object. Part of the humor of the Knights Tale comes from the fact that these two knights are pining away over beautiful Emelye for years, while she doesnt yet know they exist. They are ready to kill each other over her, yet we discover that she would rather stay a virgin than marry either one of them. We may not be quite sure how to take her because we see her only through the eyes of the two knights, who see her in different ways. A hint may be in the way she accepts the dictates of Diana, the goddess of chastity, that she must marry; and so she casts a freendlich eye on Arcite when he wins her hand. In general, were told, women follow the favour of fortune (line 1824), as the products of nature do.

Wednesday, November 27, 2019

Image of Society essays

Image of Society essays The influence of media in society has effects on various age groups. When newspapers, magazine, and flyers, were the only mass media in the old days, influence of media in society wasn ¡Ã‚ ¯t as prominent as present. The development of technology has a significant impact on the contemporary society. The most effective and fastest tactic to reach people ¡Ã‚ ¯s mind is through media images and programs today. Television, as a prominent approach to deliver message, has potential to generate both the positive and negative effects on society. Not all media through radios and televisions are harmful. However, exposure to violence, inappropriate sexuality and offensive language are very convincing; especially to the children and teenagers. The growth of media also opened door to different culture across the world, which not only disturbs the contemporary society, but strengthen human access to the open world. Recently, the Hip-Hop industry is shaping the trendiest teenagers in America with their powerful and significant market force. How is Hip-Hop culture reaching out to the all the teenagers in the United States? The answer is simple. It's through media that is delivered straight to the living rooms of every family and they are present all around the world. It was impossible to be effective as it is now without the media. The most Americans in the old days were not introduced to different cultures such as: African-American culture or Asian culture, because media was dominated by white communities in earlier centuries in America. It was not until later when other ethnic groups were showed on TV screens. Then they started to catch up with the cultures all over the world. This illustrates that media limits people ¡Ã‚ ¯s creativity and well as widen the gap between different cultures. It would have been difficult to represent hip-hop culture without power of media. Ever since, demand for television grew dramatically; more people now have bet...

Saturday, November 23, 2019

Ser Conjugation in Spanish, Translation, Examples

Ser Conjugation in Spanish, Translation, Examples The verb ser  is one of the  two  Spanish  verbs that mean to be.  The other one is the verb  estar. The verb  ser  is irregular, meaning  it does not follow a common  conjugation  pattern. In fact, ser is one of the most irregularly conjugated verbs in Spanish. Many of the conjugated forms dont even begin with s, and some forms are shared with the highly irregular verb ir (to go). This article includes  the  ser conjugations in the present, past, conditional and future indicative, the present and past subjunctive, the imperative, and other verb forms. Using the Verb Ser Ser  and  estar  are some of the most commonly used verbs in Spanish. Although they both mean to be, they are used in very different contexts. Ser is often used to talk about inherent or permanent characteristics. For example,  Ella es alta e inteligente (She is tall and smart). It is also used to talk about someones profession or occupation, as in Ella es doctora y à ©l es arquitecto (She is a doctor and he is an engineer), or to talk about where someone is from, as in El profesor es de Puerto Rico (The professor is from Puerto Rico). Ser can be used to talk about what something is made of, as in La puerta es de madera (The door is made of wood), or to talk about the location of an event, such as a meeting, party, festival, etc. For example,  La reunià ³n es en la oficina del doctor  (The meeting is in the doctors office). This verb is also used to talk about belonging. For example, La casa es de Alberto (The house is Albertos). Another use of the verb  ser  is in the passive voice, followed by the present participle, as in La tarea es hecha por el estudiante (The homework is done by the student). Yet another use of the verb ser is with impersonal expressions, such as Es necesario trabajar duro (It is necessary to work hard). Notice that in Spanish we do not use the verb ser to talk about someones age like we do in English (She is ten years old), but instead we use the verb tener to talk about how many years someone has (Ella tiene diez aà ±os). Ser Present Indicative The conjugations for ser in the present indicative tense are totally irregular. The first person singular conjugation soy is similar to other verbs like dar (doy), estar (estoy) and ir (voy). Yo soy I am Yo soy estudiante en la universidad. Tà º eres You are Tà º eres muy lista. Usted/à ©l/ella es You/he/she is Ella es doctora. Nosotros somos We are Nosotros somos buenos amigos. Vosotros sois You are Vosotros sois muy delgados. Ustedes/ellos/ellas son You/they are Ellos son personas trabajadoras. Ser Preterite Indicative The preterite tense conjugations of ser are also irregular, since they do not resemble the infinitive ser at all. Note that these conjugations are the exact same conjugations for the preterite indicative tense of the verb ir (to go). From context, you would be able to tell if you are talking about being or going. Yo fui I was Yo fui estudiante en la universidad. Tà º fuiste You were Tà º fuiste muy lista. Usted/à ©l/ella fue You/he/she was Ella fue doctora. Nosotros fuimos We were Nosotros fuimos buenos amigos. Vosotros fuisteis You were Vosotros fuisteis muy delgados. Ustedes/ellos/ellas fueron You/they were Ellos fueron personas trabajadoras. Ser Imperfect Indicative Ser is one of the few verbs that are irregular in the imperfect tense, since it does not use either of the usual imperfect conjugation endings (à ­a or aba). Remember that the imperfect tense can be translated as was being or used to be. Yo era I used to be Yo era estudiante en la universidad. Tà º eras You used to be Tà º eras muy lista. Usted/à ©l/ella era You/he/she used to be Ella era doctora. Nosotros à ©ramos We used to be Nosotros à ©ramos buenos amigos. Vosotros erais You used to be Vosotros eraismuy delgados. Ustedes/ellos/ellas eran You/they used to be Ellos eran personas trabajadoras. Ser Future Indicative The future indicative tense is conjugated regularly, since you can start with the infinitive (ser) and add the future tense endings (à ©, s, , emos, is, n). Yo serà © I will be Yo serà © estudiante en la universidad. Tà º sers You will be Tà º sers muy lista. Usted/à ©l/ella ser You/he/she will be Ella ser doctora. Nosotros seremos We will be Nosotros seremos buenos amigos. Vosotros serà ©is You will be Vosotros serà ©ismuy delgados. Ustedes/ellos/ellas sern You/theywill be Ellos sern personas trabajadoras. Ser Periphrastic  Future Indicative   The periphrastic future is formed with three components: the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive ser. Yo voy a ser I am going to be Yo voya ser estudiante en la universidad. Tà º vasa ser You are going to be Tà º vasa ser muy lista. Usted/à ©l/ella vaa ser You/he/she are going to be Ella vaa ser doctora. Nosotros vamosa ser We are going tobe Nosotros vamosa ser buenos amigos. Vosotros vaisa ser You are going tobe Vosotros vaisa ser muy delgados. Ustedes/ellos/ellas vana ser You/theyare going tobe Ellos vana ser personas trabajadoras. Ser Present Progressive/Gerund Form The gerund  or present participle is formed with the stem of the verb and the ending -iendo (for -er and -ir verbs). It can be used to form progressive tenses like the present progressive, which is usually accompanied by the auxiliary verb estar. Present Progressive ofSer est siendo She is being Ella est siendo una buena doctora al cuidar de sus pacientes. Ser Past Participle The past participle is used to form perfect tenses like the present perfect, which is formed with the auxiliary verb haber and the past participle sido. Present Perfect ofSer ha sido She has been Ella ha sido doctora durante toda su carrera. Ser Conditional Indicative The conditional tense is normally translated to English as would verb. It is formed regularly like the future tense, by starting with the infinitive form and adding the conditional endings. Yo serà ­a I will be Yo serà ­a estudiante en la universidad si me hubieran admitido. Tà º serà ­as You will be Tà º serà ­as muy lista si estudiaras ms. Usted/à ©l/ella serà ­a You/he/she will be Ella serà ­a doctora si no hubiera estudiado leyes. Nosotros serà ­amos We will be Nosotros serà ­amos buenos amigos si vivià ©ramos ms cerca. Vosotros serà ­ais You will be Vosotros serà ­aismuy delgados si hicierais dieta. Ustedes/ellos/ellas serà ­an You/theywill be Ellos serà ­an personas trabajadoras si quisieran. Ser Present Subjunctive The conjugation of the present subjunctive of ser is completely irregular. Que yo sea That I be Mi madre quiere que yo sea estudiante en la universidad. Que tà º seas That you be A la maestra le encanta que tà º seas muy lista. Que usted/à ©l/ella sea That you/he/she be Pap espera que ella sea doctora. Que nosotros seamos That we be El consejero quiere que nosotros seamos buenos amigos. Que vosotros seis That you be El mà ©dico recomienda que vosotros seismuy delgados. Que ustedes/ellos/ellas sean That you/they be El jefe espera que ellos sean personas trabajadoras. Ser Imperfect Subjunctive You can conjugate the imperfect subjunctive in two different ways, both considered correct. Option 1 Que yo fuera That I were Mam querà ­a que yo fuera estudiante en la universidad. Que tà º fueras That you were A la maestra le encantaba que tà º fueras muy lista. Que usted/à ©l/ella fuera that you/he/she were Pap esperaba que ella fuera doctora. Que nosotros fuà ©ramos That we were El consejero querà ­a que nosotros fuà ©ramos buenos amigos. Que vosotros fuerais That you were El mà ©dico recomendaba que vosotros fuerais muy delgados. Que ustedes/ellos/ellas fueran That you/they were El jefe esperaba que ellos fueran personas trabajadoras. Option 2 Que yo fuese That I were Mam querà ­a que yo fuese estudiante en la universidad. Que tà º fueses That you were A la maestra le encantaba que tà º fueses muy lista. Que usted/à ©l/ella fuese that you/he/she were Pap esperaba que ella fuese doctora. Que nosotros fuà ©semos That we were El consejero querà ­a que nosotros fuà ©semos buenos amigos. Que vosotros fueseis That you were El mà ©dico recomendaba que vosotros fueseis muy delgados. Que ustedes/ellos/ellas fuesen That you/they were El jefe esperaba que ellos fuesen personas trabajadoras. Ser Imperative The imperative mood is used to give commands or orders. The tables below show both positive and negative commands. Positive commands Tà º sà © Be!  ¡Sà © muy lista! Usted sea Be!  ¡Sea doctora! Nosotros seamos Let's be!  ¡Seamos buenos amigos! Vosotros sed Be!  ¡Sed muy delgados! Ustedes sean Be!  ¡Sean personas trabajadoras! Negative commands Tà º no seas Don't be!  ¡No seas muy lista! Usted no sea Don't be!  ¡No sea doctora! Nosotros no seamos Let's not be!  ¡No seamos buenos amigos! Vosotros no seis Don't be!  ¡No seis muy delgados! Ustedes no sean Don't be!  ¡No sean personas trabajadoras!

Thursday, November 21, 2019

Foundations of Managment & Organization Essay Example | Topics and Well Written Essays - 3000 words

Foundations of Managment & Organization - Essay Example There are two aspects that are normally connected to rationalization. The first aspect includes the question on the number and size of the institution in the sector (Morgan 2006). The second aspect is determination as to whether the institutions are despite their numbers can be collaborated to minimize duplication of duties by the entire system (Morgan 2006). It important to note that rationalization has both beneficial aspect and disadvantageous side of its application on an existing company. By the virtue that the core objective of introducing rationalization is to bring quality services, the issues of costs reduction is out of question (Morgan 2006). It should be noted that rationalization will result in increased prices of goods and services in the company. When relating this with Travelodge hotel, rationalization has made customers even not to pay for services they don’t (Morgan 2006). Travelodge just like many hotels have embraced the need to offer quality services. In most scenarios, customers do not mind about the high costs accelerated by rationalization rather, they focus more on clean and confortable place where one can get a good night sleep (Morgan 2006). Therefore, despite the speculation that rationalization will reduce prices, the truth is that it contributes to high costs of goods and services offered (Rodrigues 2001). It should also be noted that rationalization which people believe will modify the institution to be bigger and larger is a misguided notion (Rodrigues 2001). It is not a guarantee that by improving the quality of services within an institution should also be accompanied by expansion of its size and departments. Application of rationalization tools will guarantee advancement in quality service pleasing to customers but it will not enhance business expansion. It is important to note that despite Travelodge applying